Perhaps I've been unaware of unique phenomena among the gaming community or perhaps it's just something that's started to show up in the past half decade: Games being developed alongside the people who are going to play them. You can take DayZ for an example. Though it is currently just a mod in alpha testing, Dean 'rocket' Hall, the game's developer, has said that he's interested in turning it into a stand-alone game, not directly tied to ARMA or anything other game as it is currently (source). A game that is not being tested behind closed doors but is open and available to the public, with an active community testing, commenting, blogging, and making videos about it. Other indie games have done similar, with Minecraft being a very well known example. The most interesting fact of this, at least in my opinion, is that even already released titles like World of Warcraft are getting into the idea.